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Business of Photography (PHMO 2420)
Total Credits:
3
Lecture Credits:
3
Description:
This course lays out the basic tools and strategies necessary to launch a successful still photography and motion business. Using branding techniques, you will explore logo development, the creation and distribution of self-promotional materials, and how to establish an online presence through the creation of a website. You will develop a cost-of-doing-business and marketing plan. Other topics include how to estimate, invoice, select insurance, and license your images for maximum profit and protection under copyright law.
Topical Outline:
1. Copyright Law
2. Estimating and Invoicing
3. The Role of Social Media
4. Marketing & Self Promotion
5. Branding and Business Identity
Learning Outcomes:
1. Develop a marketing plan for a photography business
2. Explore pricing strategies for still photography and motion
3. Design appropriate paperwork and business forms
4. Use branding techniques to enhance business identity
5. Explain copyright law and its implications
Prerequisites:
PHMO 2330 or
PHMO 2400 or Instructor Approval