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Principles of Marketing (BUSN 2300)

Total Credits: 3
Lecture Credits: 3

Description: This course presents each of the elements of marketing mix, including product development, pricing strategies, channels of distribution, promotion and buyer behavior. You will analyze the marketing environment and develop a basic marketing strategy. You will also demonstrate your understanding of these marketing elements by analyzing and creating a marketing plan throughout the semester.

Topical Outline:
1. Marketing Environment
2. Buyer Behavior
3. Marketing Strategy
4. Marketing Plan Development

Learning Outcomes:
1. Identify the major components of a market
2. Understand the buyer behavior and the decision-making process
3. Identify market segments and establish relationships
4. Examine marketing strategies to influence consumers and businesses
5. Create a functional marketing plan

Prerequisites:  Placement into READ 0200 or ESOL 0052 or completion of READ 0100 or ESOL 0042