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Business Skills for Creative Professionals (GRPH 2622)
Total Credits:
3
Lecture Credits:
3
Description:
This course introduces small business practices required for operating a successful freelance business. You will learn the topics which can be utilized to build a freelance business in graphic design, web design, photography, apparel design, freelance writing, videography, or any other creative endeavor. You will develop an informal business plan essential to any startup business. Topics include: sales strategies, practical business concepts, personal finances, business communications, taxes, insurance, and issues of copyright. You will research relevant social media and social networking and analyze it as a part of an overall marketing and self-promotion strategy.
Topical Outline:
1. Finding Your Niche
2. Setting Up Shop
3. Pricing Your Work
4. Self-Promotion and Marketing
5. Client Relations
Learning Outcomes:
1. Acquire the entrepreneurial and business skills needed by a freelancer
2. Create estimates and invoices
3. Assess contracts and agreements from clients
4. Develop strategies for self-promotion to enhance work opportunities
5. Lay a foundation for running a successful creative business
Prerequisites:
Placement into
READ 1300 or completion of
READ 0200 or
ESOL 0052 or Instructor Approval