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Promotion (BUSN 2303)
Total Credits:
2
Lecture Credits:
2
Description:
This course will take a managerial approach to the evaluation and selection of appropriate promotional elements. You will explore topics such as advertising goals, appeals, media evaluation and the advertising agency, leading to the development of a total advertising campaign. You will examine current award-winning newspaper, television, radio and magazine ads with local representatives from each medium, including exposure to industry professionals.
Topical Outline:
1. The Advertising Environment
2. Audience Analysis
3. Advertising Strategy
4. Media Types
5. Advertising Campaign
Learning Outcomes:
1. Describe key promotional industry relationships
2. Analyze audiences
3. Plan strategically with segmenting, targeting, and positioning
4. Examine wide range of media types
5. Outline elements of promotion campaigns
Prerequisites:
Placement into
READ 0200 or
ESOL 0052 or completion of
READ 0100 or
ESOL 0042