Cinema: Producing - Producing 2: Marketing and Distribution

Producing 2: Marketing and Distribution (PROD 2105)

Total Credits: 4
Lecture Credits: 3.00
Lab Credits: 1.00

Description: This course is an introduction to the art of movies and television programs' marketing and distribution. You will learn how to create marketing and distribution plans for your projects, four-walling, working with reps, dealing with distribution economics and navigating the international film markets. You will be able to apply the acquired learning to the movies directed by the Cinema division's Directing students. Must be taken A-F.

Topical Outline:

Learning Outcomes:
1. 1. Design a marketing plan for your movie
2. 2. Design a distribution plan for your movie
3. 3. Implement marketing and distribution plans through local and national markets
4. 4. Design and implement a DIY/Four-walling distribution for a movie
5. 5. Design and implement a publicity campaign for a movie

Prerequisites: 

PROD 2103, PROD 2104.

Co-requisites: 

PROD 2106.