Business Management - Principles of Advertising

Principles of Advertising (BUSN 1143)

Total Credits: 3
Lecture Credits: 3.00

Description: This course will take a managerial approach to the evaluation and selection of appropriate promotional elements. You will explore topics such as advertising goals, appeals, media evaluation and the advertising agency, leading to the development of a total advertising campaign. You will examine current award-winning newspaper, television, radio and magazine ads with local representatives from each medium, including exposure to industry professionals.

Topical Outline:

Learning Outcomes:
1. 1. Describe key advertising industry relationships
2. 2. Analyze advertising audiences
3. 3. Plan strategically with segmenting, targeting, and positioning
4. 4. Examine wide range of media types
5. 5. Outline elements of advertising campaigns

Prerequisites: 

Placement score into READ 0200 or ESOL 0052 or completion of READ 0100 or ESOL 0042 and faculty recommendation into ESOL 0052.