Business Management - Principles of Marketing

Principles of Marketing (BUSN 1142)

Total Credits: 4
Lecture Credits: 4.00

Description: You will explore each of the elements of the marketing mix, including product development, pricing strategies, channels of distribution, promotion and buyer behavior. Emphasis will be on analyzing the marketing environment and developing a basic marketing strategy. You will demonstrate your understanding of these marketing elements by analyzing and creating a marketing plan throughout the semester.

Topical Outline:

Learning Outcomes:
1. 1. Identify the major components of a market
2. 2. Understand the buyer behavior and the decision making process
3. 3. Identify market segments and establish relationships
4. 4. Examine marketing strategies to influence consumers and businesses
5. 5. Create a functional marketing plan

Prerequisites: 

Placement score into READ 0200 or ESOL 0052 or completion of READ 0100 or ESOL 0042 and faculty recommendation into ESOL 0052.